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  • / Paris News: What are the current popular trends in flowers in Paris?

Paris News: What are the current popular trends in flowers in Paris?

November 01, 2022
デジレのデモンストレーション1
Living with flowers is nice.
There is a saying that "Buying flowers is not about having money, but having the heart."
It was from a novel by Banana Yoshimoto that I read a long time ago, and it has stayed in my mind.
Parisians are known for their love of flowers.
How are people dealing with flowers these days? I see two (or three) types:

Desiree's Demonstration 2Desiree's Demonstration 3

First, Type 1 is a style that is natural-oriented and takes the environment into consideration, which we might call "organic."
More and more people are choosing organic foods, household products, and skin care products, and this is also reflected in flowers.
In June of this year, at the event "ELLE GREEN" organized by the magazine ELLE, I took part in the atelier of Desirée, a florist in the 11th arrondissement of Paris.
Listening to the founder of Desirée, who carefully selects and sells locally grown, seasonal flowers, I was struck by the realization that this is exactly the same as food.
Roses grown intensively in Kenya arrive at the Dutch flower market,
From there, it is now being sold to cities around the world, including New York.
Desirée says that it all began when she wondered, "Is there another way to interact with flowers?" and took action.
Florists who take on projects like these,
The number is increasing little by little and steadily, and on that day I too was completely captivated by Desirée's efforts.

Desiree's Demonstration 4

Arrange locally grown, seasonal flowers in a soft, airy arrangement.
The flower arranging classes at the Japan Cultural Institute in Paris were a hot topic in Desirée's studio!
Observe each flower, select it, and decide where and how to place it while checking the balance.
That way you won't need so many flowers.
Although it's not exactly learning from the past, it was refreshing to hear about the philosophy of ikebana at one of Paris' most cutting-edge flower arranging atelier!
DÉSIRÉE https://desireefleurs.fr

Ikebanart 1Ikebanart 2

Speaking of flower arrangements, there is a flower shop called IKEBANART located on the banks of the Canal Saint-Martin.
Although the shop is small, there is a large studio in the back where they hold moss ball lessons, terrarium lessons, and the like.
Moss ball!? But contrary to my expectations,
The owner of this place is a French couple. The husband brings in the greenery, such as moss balls and terrariums.
I heard that your wife is in charge of flower arranging and is an Ikenobo master.
I would love to take part in a flower arranging class that brings together Parisian women someday.

Ikebanart 3

Ikebanato sells a lot of small bouquets,
They are available at affordable prices starting from 10 euros, making it easy to incorporate flowers into your daily life.
IKEBANART https://ikebanart.com

Julien Florist 1, 7th arrondissement, ParisJulien Florist 2, 7th arrondissement, ParisJulien Florist 3, 7th arrondissement, Paris

Returning to the topic, here is the other of the two types mentioned earlier.
Type 2 would be the "classic" or "orthodox" type.
It's a style that embodies the ideal that we imagine when we think of a Parisian florist.
For example, Julien Florist, MOF (Best Craftsman of France), has a store that looks like a set for The Secret Garden, both inside and out!

Julien Florist 4, 7th arrondissement, ParisJulien Florist 5, 7th arrondissement, Paris

The photo was taken for the magazine Bon Chic in 2020, and even then it featured a variety of herbaceous flowers, which are currently trending.
There are also glamorous chrysanthemum flowers, which are rarely seen in Japan,
Another attractive feature is the wide range of flowers, from deep, bold colors to delicate, pale colors.

Even though we have such a wide variety,
I was also impressed by how there was an exquisite sense of unity throughout the piece.

Julian Fleuriste http://julian-fleuriste.com/fleuriste-paris/

If there are "organic" people and "conventional" people,
What's the remaining one? Unfortunately, it's the cheap volume zone.
After all, an affordable price is attractive to everyone...

Neighborhood florist 1Neighborhood florist 2Neighborhood florist 3Neighborhood florist 5

But I'd like to avoid that if possible,
This is what I bought at a local florist the other day. I always decide to spend 15 euros on flowers...
It turned out to be a very small bouquet, but I think it's nice to be able to choose your favorite flowers individually.
The ones sold in pre-arranged bouquets look better,
In the end it will be profitable,
I don’t want to overtax my budget.

Neighborhood florist 4

At exactly the same time as me,
Madame bought two white roses, one each.
"It's a small gift, but I hope you'll be happy with it," she said.
While talking to the store staff.
No matter how small it is,
There is no one who wouldn't be happy to receive flowers.
I thought it was a very thoughtful way to express one's feelings.

15 euro bouquet arrangement 115 euro bouquet arrangement 2

So I placed a 15 euro bouquet in front of the mirror.
Will this make it look twice as big?

15 euros bouquet arrangement in Brussels

By the way, the reason I set my flower budget at 15 euros is because I had the experience of buying a bouquet for 15 euros in Belgium.
Flowers are even more accessible there than in Paris and you can buy a lovely bouquet for 15 euros!
When my daughter went to college in Belgium, I often visited her there, and here is the bouquet I bought for Christmas. It cost 15 euros.
At that moment, I vowed to myself (?): "When I get back to Paris, I'll buy flowers. If I decide on 15 euros, it will be easier to buy them."

Florist at the market in Antwerp 1Flower shop at the market in Antwerp 2

This is a flower stand at the Antwerp market this summer.
This amount for 15 euros. As you'd expect from Belgium!
How do you interact with flowers?
It's interesting that Parisian women are studying flower arranging and creating airy bouquets.
Until next time, Avianto!

[The vase is here♪]

Keiko SUMINO-LEBLANC

Keiko SUMINO-LEBLANC Writer/Coordinator/Japanese-French translator living in Paris . Moved to Paris in 1997.
After getting married and raising children in Paris, she is now working as a freelance writer and coordinator. As a journalist specializing in food and lifestyle,
He has contributed to numerous magazines and media outlets in France and Japan, and has also co-authored a book as a translator.
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