Brand Julie Paris Communication Salon du Chocolat 2019

The 25th anniversary of Salon du Chocolat in Paris! What are the two trends you caught at the eve?

October 29, 2019,
I went to the eve of the 25th Salon du Chocolat.

An event called "Salon du Chocolat"
I'm sure you all are familiar with it.

A chocolate festival held in Tokyo and Kyoto.

Originated in 1995,
It was held in the event space of the Louvre Museum,
It was very small.

A big event that is now held in seven countries around the world,
It has grown into a popular event.

Currently, Paris is held at
The stage is the Porte de Versailles fairgrounds.

As expected, the home is on an unprecedented scale,
The venue area is roughly 20,000 square meters or more,
More than 500 stores from 60 countries around the world...

It's a chocolate festival!

by Philippe Contichini
25th anniversary patisserie. It's also huge.

Although the preamble has become longer,
The eve of such Salon du Chocolat,
A dream for Japanese chocolate fans!

I am lucky enough to visit almost every year.

And every year, we discover trends for each year, but this year there were two things to pay attention to.

The first is the “performance of Japanese players”.

Of course, there were many stalls of Japanese chocolatiers, pastry chefs, and food manufacturers.

Collaborate with French manufacturers,
A stand with a nice Japanese design is provided.

Japanese culture attracted a large number of visitors.

The stand of "Nanaya" in Shizuoka Prefecture, a famous tea production area,
The triangular roof is eye-catching.

All the chocolates are white chocolate based and naturally all tea flavored.

Matcha, which is popular among French people, as well as
Hojicha and genmaicha chocolates were also popular.

The texture of wood is beautiful,
"Chocolatery Takasu" stand in Nagoya.

The more I think it was made by a joiner,
The lines were neat.

In such an orderly beauty,
French people feel "Japan".

Chocolate in a pink Ukiyo-e package,
What a plum flavor!

According to the store
It seems that you can feel the scent of plum very slightly.

Kamakura's raw chocolate specialty store "Cacao"
Presenting new works using flowers, herbs and fruits.

In line with that
The design of the package is also inspired by flowers and herbs.

There are plenty of flowers in the stand production!
It was very conspicuous yo.

Mr. Junichi Mitsubori, who was demonstrating the craftsmanship of Japanese sweets,
An unexpected visual kei production.

Purple hair, a mask... a bit like Japan Expo?

France's major confectionery maker "Semois"
While developing stands in several places,
There is also a collaboration stand with Japanese craftsmen like this.

What attracted the most attention in the Japan-France collaboration was
New sweets from Philippe Conticini.

This year, many patisserie stores opened at the Salon du Chocolat in Paris.
Among them, the participation of French patisserie world master Philippe Conticini was featured in the media.

At the stand of Philippe Conticini, there was a long queue for the Baumkuchen, which was jointly developed with a Japanese pastry chef!

"Huh? Baumkuchen is a country next to France,
Isn't it a traditional German cake? ”

That's what you think.

I thought too.
After thinking about it for a long time, I realized that this is a Japanese Baumkuchen.
From Germany to Japan, evolved in Japan,
There is no refined Baumkuchen even in Germany.

This time, Philippe Contichini's Baumkuchen, which was unveiled for the first time in Paris at the Salon du Chocolat,
I was fascinated by French sweets fans.
It's the victory of the new texture that the Japanese pursued.

Now next
Another thing that caught my attention this year was the green production.

Every stylish and eye-catching stand was effectively decorated with greenery (foliage plants).

"Jean-Charles Rocheux"
A display with large and small greens.

Sadaharu Aoki's wall garden is now a trademark.

It feels like negative ions are coming from the wall...

Flower coordinator active in Paris,
Directed by Jun Hamamura.

The production of flowers by Yu Chocolatier from Taiwan,
It was as beautiful as the stage set.

All flowers. I am overwhelmed by the amount,
The quality of the large flowers was also wonderful!

The chocolate has a Taiwanese feel to it,
It was interesting to see things like oolong tea and sesame oil.

Vietnam's "Marou" is very popular among Japanese people who are familiar with Paris.

A cute display of customized auto tricycles is reminiscent of the plantations of that land.

In fact, the people who work on cacao plantations
I was in the stands! surprised.

The new tablet of "Christoph Michalak"
Very nice botanical packaging.
It seems that it is an illustration that imaged the production area of ​​cacao.

green···
More than just a display
It also appeared in many designs.

The advent calendar of "Nicola Bernarde" who made a giant polar bear sculpture is also an illustration of the garden.

It's green after all!

In this way, the green that I saw here and there.

Eight months after launch,
The stand of the French tea brand "Alix et Sakura" was also green.

Even the packaging is green!

Chocolate, patisserie, and tea,
Important things that add color to your life.

Green is the same as them.

In Paris and France, greenery and cut flowers as interior decorations have been trending for the last few years.
Green that adds color to life and gives moisture to the heart,
I also wanted to be proactive.

Finally, as a bonus, there are two patisserie that are participating for the first time this year.

First of all, "Hotel Lutecia".

"Hotel Lutecia" is a favorite of Mr. Nakagawa, the owner of the brand Julie.
A long-established hotel on the left bank of Paris.
Right next to department store Le Bon Marche.

Next is "Version Original".

Chocolatery & patisserie in Issy-les-Moulineaux in the suburbs of Paris.

A shop opened independently by a pastry chef and chocolatier who worked at Jean-Paul Hévin. Recommended!

One more bonus.

"Le Chocolat des Français" is perfect for souvenirs

That was the Salon du Chocolat report in Paris.

Then again

A Bian To♪

Keiko SUMINO-LEBLANC Paris-based writer/coordinator Japanese-French translator Moved to Paris in 1997. After getting married and raising children in Paris, she is active as a freelance writer and coordinator. As a journalist specializing in food and lifestyle, he has contributed to numerous magazines and media in France and Japan. He also co-authored a book as a translator. keiko's paris journal <Paris News - KSL> Updating the lifestyle of Paris