Brand Julie Paris Communication Christmas

Galeries Lafayette,
Printemps, Le Bonmarche,

Christmas tree showdown at Paris department stores!

Every year after the middle of November,
Christmas decorations appear in the streets of Paris.

Illuminations light up the Champs Elysées boulevard,
Even department store windows are decorated with Christmas colors. In particular, Galeries Lafayette and Printemps in the Opera area are neighbors,
It has become a tradition to be compared to "Which one do you prefer this year?"

This time, I would like to introduce the Christmas decorations of department stores in Paris.

From Galeries Lafayette.

This year's theme is "Christmas in the Beehive". The queen bee and worker bees are busy preparing for Christmas... Such performances are unfolding throughout the building.

The huge Christmas tree that becomes a hot topic every year is also on this street!

At the top, the queen bee with her wings outstretched is smiling. The giant Christmas tree covered in red and gold is enchanting and overwhelmingly lively. When you stand in front of it, you will feel a Christmas-like uplifting feeling.

Under Coupol, a designated historic monument,
A sparkling Christmas tree... If you want to see it up close, go to the 2nd floor. Proceed through the transparent deck "Glass Walk" that protrudes under Coupole and get close to the tree. "Glass Walk" can be used for free, Depending on the time zone, we will line up,
Please leave with time to spare.

Go outside and check the windows too.

Christmas windows with marionettes,
I look forward to it every year. (I'm sure I'm not the only one who remembers "It's a Small World" at Disneyland!)

It seems that the worker bees are busy preparing gifts here as well. Christmas is a child's dream,
For the performance that makes you feel again,
An adult's heart will unintentionally warm up...

Next, go to Printemps next door.

In recent years, we have collaborated with brands to create Christmas decorations throughout the building. This year's collaboration brand is
Longchamp is a long-established French leather company.

In collaboration with Burberry in 2014,
A large-scale decoration covering the entire outer wall of the building was done, This year, the classic eaves protruding onto the sidewalk and the sparkling show windows...

If you really think about it,
This traditional method of drawing people to your window is effective. Because if you decorate the whole appearance, Customers cross the road to see the whole view,
Because I'm going to the sidewalk on the other side of the road.

Looking through the shop window,
Turkeys and parrots are doing a humorous dance. A slightly higher stage was set up so that the children could easily see this, but I'll show you that picture later.

After entering the hall and looking for a Christmas tree, In the form facing the atrium part of the escalator,
Two giant Christmas trees were set up.
Penetrating from the basement to the second floor above the ground,
Christmas tree with pink decorations!

Unified with pink ornaments,
A stylish Christmas tree. I feel like a fashionable printemps.

In addition to these two Christmas trees, there are 12 photo spots named “Drôles de selfies” (funny selfies), so don't miss them. If you take a selfie here and post it on SNS, you might get a gift from Printemps! The #DrôlementNoël tag and location information @PrintempsOfficial have been posted, and one particularly funny photo will be selected and presented with a gift card worth 250 euros. It is a contest (?) held for one month in December. Shall we try?

Cross the Seine and move to the left bank of Paris to Le Bonmarche.

Le Bonmarche near Saint-Germain-des-Prés,
The chicest department store in Paris. Even the sparkling Christmas decorations are always chic every year, so it's amazing.

The colorless light bulbs that fill the entire eaves,
The Christmas trademark of Le Bonmarche that does not change every year. The decoration that eliminates this color exerts unexpected power. It's hard to convey the power and chic mood in the photo, but...

A marionette show window that children will love,
Really chic like this!
Owls and pigeons are playing on the rooftops of Paris. Here is the "stage set up so that the children can easily see it" that I touched on in Printemps.

This reminds me of my childhood,
Children in Paris are really happy.

Now, enter the hall and see the Christmas tree!

A geometric elevator by French designer André Putman. In the entire atrium space,
A forest of fir trees had appeared!

This year's Le Bon Marche Christmas theme is "Oh mon sapin!" Christmas Song Mon beau sapin (Oh! Christmas Tree)
It is said that it is a play on words,
A Christmas decoration expressed only by this fir tree,
Chic, intelligent...

It's hard to tell in the photo, but
This fir tree forest has a considerable depth. There are fir trees all the way to the far end of the sales floor.
It was such a Christmas tree that I wanted to see forever.

that's all,
The Christmas tree at the bustling Galeries Lafayette,
Stylish printemps Christmas tree,
Chic Le Bonmarche Christmas tree,
We have delivered 3 Christmas trees.

Which Christmas tree was your favorite?

I···
to worry. but,
The actual reference is
It might be a printemps Christmas tree. On the other hand, it is Le Bonmarche's Christmas tree that is appreciated and enjoyed. Galeries Lafayette Christmas tree
I think it will be very Instagrammable!

I hope you all have a wonderful Christmas tree.

* Le Bon Marche at night.
You can see Hotel Lutetia in the distance.

Then again

A Bian To♪