Paris News: Is there a non-alcoholic boom in France?

Time flies and three months have already passed in 2025.
These days in Paris, it feels like spring is getting closer with each passing day.

Looking back at Paris from January 2025 to today,
Dry January was a memorable month.

Dry January is a movement that began in the UK in 2014, and aims to "make January a better place after a December full of partying.
"Let's go a month without drinking alcohol!"
It's a new habit that's like a bit of a challenge.

It officially arrived in France in 2020.
The French Public Health Agency has launched a major campaign.
Since then, year by year, it has been positively accepted by the French people,
This January, wine shop windows are bursting with non-alcoholic drinks!

I have lived in Paris for 27 years.
"France, the country of Bordeaux wine and Champagne,
I look at these changes in amazement, thinking, "It's amazing how much things have changed (it's amazing the industry has kept quiet about it, haha)."
That alone will improve your mental and physical health.
So it's an issue of interest to the French people.

This January, the non-alcoholic champagne French Bloom party was held.
It was held at Le Meurice, one of the finest hotels.

[French Bloom] https://www.frenchbloom.com/
*All photos are copyright ©Saint-Ambroise

French Bloom is
This is a brand of authentic non-alcoholic sparkling wine, and it was founded by two women.

One of them is Maggie Frérjean-Tittinger, a former Michelin Guide chef.
The other is former model Constance Jablonski.

"Pregnant women have no drinks to go with their food,"
Mazie shared her experience during her own pregnancy.
Constance is a person who takes wellness seriously due to her job.
It seems that French Bloom is a drink that was born from the friendship between the two men.



Some of you may have guessed from the name,

 Rodolphe Frérjean-Tittinger, Mazie's husband,
 President of the champagne house "Frèrejean".
 With his full backing,
 The company says it has created an unprecedented, authentic non-alcoholic sparkling wine. 



 In 2021 at the time of its release,
 I happened to be at the Galeries Lafayette pop-up corner.
 It was my first time trying French Bloom.

 My impression at that time was, 
"Of course it's not champagne (because it doesn't contain alcohol),
 But it's not a gimmick at all."
 I'm sorry for the poor way I express it, but that's the impression I remember. 



 So, this time, I took my time drinking it at the Le Meurice party,
 I really feel that it is well made.
 Although it is non-alcoholic, it has a complex and deep flavor.

 A new cuvée has also been created, further upgrading the wine.
 It seems that it will be available in Japan soon, so if you have the chance, be sure to try it.

 French blooms are a great way to add some glamour to a party.
 I think it's a good choice that offers a taste that adults can appreciate.

 Even if you love alcohol and fine food,
 You don't want to drink champagne everywhere, anytime.
 Non-alcoholic options would be nice. 
This is especially true if you are limiting your alcohol intake for health reasons. 




 Now, at the party venue,
 There were many women with large bellies dressed in dresses that beautifully showed off their body lines.
 Everyone was wearing delicate pumps and holding a glass of French Bloom.

 It is nonsense to stay away from social situations just because you are pregnant.
 That message seemed to get across.

 Constance was also wearing a tight black silk dress.
 Her big belly looked very attractive. 




 Enjoy every moment in every situation of your life!
 It was a really positive party! 



 To finish off the event, a birthday cake was presented by Cedric Grolet, the star chef pastry chef who boasts the most followers in the world!
 
At this point, I had already left the venue.
 Unfortunately I didn't get to try Grolet's dessert. 

But with high-quality French blooms,
We enjoyed lots of delicious plant-based finger food by Alain Ducasse and were more than satisfied!
What's more, it doesn't affect me the next day at all.

Until next time,
Avianto!