Paris News Maison & Objet 2023

The interior and design trade fair Maison & Objet took place over five days from September 7th to 11th, 2023.
On Instagram, Brand Julie owner Nakagawa said,
I'm sure many of you have checked it out.

Don't miss the report video on YouTube.

I also met up with Mr. Nakagawa at the site.

At that time, Nakagawa-san asked me if I had noticed any changes this season, and while I was thinking about what there might be,
First, Nakagawa-san
"I remember that the last time, it was all about eco,
"I felt that this time it was very colorful."

That's certainly true.



For example, here is a lighting installation that left a strong impression on me.

A work by the French glassblowing studio Fluïd .



Next, on the left,
The uchronia collection was exhibited at the Hôtel de Sully during Design Week.
As the title "Think Pink!" suggests, the collection is characterised by bright colours and the shapes have a modern 70s pop feel.

On the right is a poster for the exhibition "Graphisme à Ciel Ouvert", which was also held during Design Week.

What the right and left have in common is the use of bright, slightly digital colors that I would describe as "future pastel."
The "color" that Nakagawa sensed was
I think it was something like this.



Nakagawa also pointed out that the case for admission badges has been changed from vinyl to paper.

Yes, that's right! This is not just Maison & Objet,
It has become the standard for all salons, including the food fair SIAL and the startup and hi-tech Viva Technology.

It can also be collected and recycled!



It may seem like a small thing, but
The scale of the fair is so large that it should actually have a big impact.
I think this is a very good initiative.

Incidentally,
It is now common to use cardboard for decoration and as display fixtures.
You can also see them in department stores and supermarkets.
Maison & Objet is no exception.

It's very stylish and, since it's made of paper, it can be recycled.
It's also lightweight and convenient, so it has many great benefits!



Finally, I feel happy when I see it.
Round lighting and installation.
The lighting in the cafe is a round lantern.

The decorations on the corridors connecting the halls were also
The same lantern was used.



Paper lanterns are lightweight and easy to set up and transport.
Layering them together creates a strong presence,
The key may be to layer the products.



This is a display installation with a white sphere theme.

When lots of round things are piled up, it feels like a dream.
The slightly surreal atmosphere makes my heart dance with excitement.
How to use stacked round lanterns:
It seems like it would be easy to implement, both in terms of budget and installation.

Until next time,
Avianto!