Brand Julie Paris News Maison & Objet

Maison & Objet 2023

The interior and design trade fair "Maison & Objet" was held for five days from September 7th to 11th, 2023. I'm sure many of you have been checking out the Instagram of Brand Julie owner Nakagawa. Don't miss the report video on YouTube. I also joined Nakagawa on site. At that time, Nakagawa asked me what changes he noticed this season, and while I was thinking what there might be, Nakagawa said, "I remember that the last time was all about eco, but this time I felt that it was very colorful." That is certainly true.

For example, here is a lighting installation that left a strong impression on me.

A work by the French glassblowing studio Fluïd .

Next on the left is the uchronia collection, which was exhibited at Hotel de Sully during Design Week.
"Think Pink!" As the title suggests, the collection is characterised by bright colours and the shapes have a modern 1970s pop feel.

On the right is a poster for the exhibition "Graphisme à Ciel Ouvert", which was also held during Design Week.

What the right and left have in common is the use of bright, slightly digital colors that I would describe as "future pastel."
I think the "color" that Nakagawa sensed was something similar to this.

Nakagawa also pointed out that the case for admission badges has been changed from vinyl to paper.

Yes, that's right! This is not just Maison & Objet,
It has become the standard for all salons, including the food fair SIAL and the startup and hi-tech Viva Technology.

It can also be collected and recycled!

It may seem like a small thing, but since the scale of the fair is so large, it will have a big impact in reality.
I think this is a very good initiative.

Incidentally, it is now common to use cardboard for decoration and as display fixtures.
You can also see them in department stores and supermarkets.
Maison & Objet is no exception.

It's very stylish, and because it's made of paper it can be recycled. It's also lightweight and convenient, so it's full of great points!

Finally, here are some round lights and installations that somehow make me happy when I see them.
The lighting in the cafe is a round lantern.

The same lanterns were also used to decorate the corridors connecting the halls.

Paper lanterns are lightweight and easy to set up and transport.
Layering a lot of them will make them stand out, so the key may be to use them in layers.

This is a display installation with a white sphere theme.

When lots of round things are piled up, it feels like a dream. The slightly unrealistic mood makes my heart dance with excitement.
Stacking round lanterns seems like an easy idea to adopt in terms of both budget and installation.

Until next time,
Avianto!